Friday, May 15, 2020
Professional Identity Is The Persona Assumed By One Who
Professional identity is the persona assumed by one who holds expertise or specialised knowledge (Dadich 2015). It can also be defined as morals, beliefs that an individual feel. Specific to nursing, professional identity is to provide quality care for patients and to ensure a safe environment for others. For the nursing profession, there are a set of guidelines, codes of conduct and codes of ethics nurses need to follow to ensure the best care is given and provided for others. There are three main agencies who nurses need to follow; these are the Australian Health Practitioner Regulation Agency (AHPRA), Nursing and Midwifery Board of Australia (NMBA) and The National Safety and Quality Health Standards (NSQHS). The Australian Healthâ⬠¦show more contentâ⬠¦The Nursing and Midwifery Board of Australia (NMBA) are responsible for; developing standards and setting codes and guidelines for the nursing profession (Nursing and Midwifery Board of Australia, 2015, para.1). Nurses need to meet the professional standards of the Nursing and Midwifery Board of Australia they can do this by being registered with the board to meet the established professional standards in Australia to protect others and the public (Nursing and Midwifery Board of Australia, 2017, para.1). There are many different versions of the documents from previous years that have some of the same information but have been revised throughout the years. This is because the rules and regulations are constantly changing and being updated with each year. These are relevant for most of the documents on the Nursing and Midwifery Board of Australia website. For example, the Codes of Conduct, Ethics, Standards and Guidelines where the names of organisation and the layout are always changing and need to be updated in the documents to ensure that the information is reflecting the changing healthcare knowledge. The difference between standards and guideline is that guidelines are a general rule that can be followed while standards are something that ideally should be done. Confidentiality is critical for nursing professional to understand and undertake. If a nurse did not keep aShow MoreRelatedHow Does Godard s Work, Breathless, Use Genre Or Generic Expectations?1401 Words à |à 6 Pagesan important message to the audience. Michel is a thief who tries to portray gangster style by possessing a gun accidentally. As a matter of fact, he does all sorts things to copy the actions of other stars in the film industry. Patricia is attracted to Michel as a result of his lifestyle. She is informed knows that Michel is a murderer and a family man but she persists to test his love for her. In general, the film embraces a rougher persona style that was more experimental as opposed to traditionalRead MoreDistinguishing Fantasy from Reality: Comparison Essay Between the Things They Carried and Fight Club1916 Words à |à 8 Pagesfamily. Throughout the book, Jack takes on a professional, fictional persona resembling that of Hitler, being the Chairman of Hitler Stud ies at the College-on-the-Hill (DeLillo 4). Jack turns his professional persona into this fictional character, something he could transform himself into, as if he was filling a Hitler mold. Jack relies on this Hitler-esque persona to sustain his own personal identity and self-worth, although in his mind, this fake persona is only subsidiary to his own personality.Read MoreThe Theory Of The Glass Ceiling Metaphor Essay1628 Words à |à 7 Pagesposits that individuals might question the capacity of women in leadership roles, because requirements of leadership contradict the social role of women (Sabharwal, 2015). Because men majorly occupy leadership roles, it is largely assumed that leadership demands male-like personas. Therefore, women are judged less favorably when seeking management positions. Moreover, managers are less likely to promote women because of their social responsibility as mothers, which ascribe the primary responsibility ofRead MoreBrand Identity of Armani3007 Word s à |à 13 PagesBRAND IDENTITY- The Concept Brand management starts from the concept of brand identity. Brand identity has been defined as a word or a logo, related to a product, that at the beginning has no sense and then, year after year, it acquires a meaning determined by the products and the communications of the past. Firms canââ¬â¢t manage directly the sense behind their brands but they have to manage it through brand identity as perceived by the market. While brand image is a reception concept, identity is onRead Moreââ¬ËWhat Writers Tend to Demonstrate in Texts Which Explore Relationships Between Men and Women, Is That Women Have Always Been Relatively Powerless and the Victims of Societyââ¬â¢s Double Standardsââ¬â¢ Compare and Contrast the3734 Words à |à 15 Pagessocietyââ¬â¢s double standardsââ¬â¢ Compare and contrast the extent to which this interpretation applies to your chosen three texts. Throughout Literature the role and position of women has been constantly one of debate and controversy. For centuries women have struggled to exert any power or individual identity through times of male dominance. The novel The Great Gatsby as well as the play A Streetcar Named Desire and lastly the poetry of Anne Sexton, were all written during the 20th Century in America. ThroughoutRead MoreEssay on Annie Liebovitzs Women2280 Words à |à 10 Pagesremarkable accomplishment: senators, supreme court justices, astronauts, athletes, opera singers, firefighters, a philanthropist maid, basketball stars, movie stars, elementary school teachers, weightlifters, and performance artists, as well as those who happen to fall in the viewfinder, sitting in the back of a pickup truck playing with Barbie dolls, or seeking shelter from domestic abuse at the local YMCA. Viewing this seemingly objective portrayal of women, we must consider the statements being madeRead MoreThe Wise Fools of Shakespe are1868 Words à |à 8 PagesThe Wise Fools of Shakespeare ââ¬Å"Infirmity that decays the wise doth ever make a better foolâ⬠ââ¬â though uttered by one of his own characters Shakespeare does not seem to conform to this ideal. The fools carved by Shakespeare in his plays showed no resemblance to the mentally and physically challenged people who were treated as pets and used for amusement during the medieval period. Rather Shakespeareââ¬â¢s fools appear to be in the best of their wits when they are in possession of the wisest minds. FoolsRead MoreWhat are the Effects of Representation and Self-regulation in the Media in Respect to Gender and Sexuality?2429 Words à |à 10 Pagesinterest in how these representations affect our perceptions of gender and sexuality. Initially I will define what is meant by representation and self-regulation in a media context. Secondly, I will examine debates around these issues including self-identity role models, privacy public interest and censorship freedom of speech. To support this I will analyse three case studies to illustrate how media texts are produced and consumed and what effect this has on the representation of gender and sexualityRead MoreLeadership Through The African American Lens : Seeking Understanding3318 Words à |à 14 PagesAfrican American cultural lens assertion. Maltbia and Power (2009) implied that cultural lenses functioned like transition lenses in that they automatically performed when encountering certain triggers or under pressure. However, to begin this study, one must recognize that there is a lengthy history of discrimination and racism in America (Bonilla-Silva, 1997). The fabric of this country is indebted to the control, subjugation, and disenfranchisement of various peoples over the course of centuriesRead MoreFrancis Bacon : An Essay3660 Words à |à 15 Pagesquestioned when otherwise. When writing, the use of a colorful vocabulary, vivid imagery, and an exposed identity isnââ¬â¢t questioned-itââ¬â¢s adorned- and thatâ⬠â¢s exactly what essays do. The vision of an article also differs from an essay because when you have a vision of an article, you want the reader to be informed with the facts given, and for them not to ask questions because theyââ¬â¢ve already been answered the who, what, when, where, and why. In an essay, the vision is to present information of a subject to
Wednesday, May 6, 2020
Effects Of Schizophrenia On Sensations And Perceptions Essay
Effects of Schizophrenia on Sensations and Perceptions Schizophrenia is widely known as the psychological disorder that interrupts the normal mental processing of one s mind. They are known to have delusions, hallucinations, speech difficulties, along with social difficulties. On the basis of sensation and perception, this mental illness shows many signs of how it can affect our senses, and how things are perceived. This paper intends to show how Schizophrenia affects vision, hearing, touch, smell or taste. Literature Reviews The article Visual Integration Dysfunction in Schizophrenia Arises by the First Psychotic Episode and Worsens With Illness Duration hits many points on the visual difficulties that having schizophrenia entails. Individuals with this disorder have tribulations involving visual integration, and therefore less likely to respond to images or shapes in a coherent way. It focuses on knowing that certain aspects of perception have already been affected, but intend to show that the difficulties continue to worsen as time goes on in the disease. Contour Integration is known as the visual process that represents continuous contours or shapes from spatially separated edge elements. This shows that once diagnosed with this patients have already been known to not do this task well, and this is where the question of if they are damaged from the start and if it worsens as the disease progresses. They looked at patients who had been hospitalized for theShow MoreRelatedEssay about Sense of Self : Schizophrenia and I1224 Words à |à 5 PagesSense of Self: Schizophrenia and I In 1911, a Swiss psychiatrist named Eugen Bleuler coined the term schizophrenia. It originated from the Greek words, schizo, which translates to split and phrenia, meaning mind. When Bleuler conveyed the meaning of this term, it was not to label a person as a split personality, but rather as a split between what is believed, what is perceived, and what is objectively real (1). Throughout history, the disorder has been confused and misunderstood by theRead MoreChronic And Severe Mental Disorder1259 Words à |à 6 Pagesinvolving the neurotransmitters dopamine and glutamate, and possibly others, plays a role in schizophrenia (The National Institute of Mental Health, 2016). The article that was chosen talks mainly about the insensitivity to pain by schizophrenic patients. It gives some alternatives as to why they have insensitivity to pain. According to the article done by Robert H. Dworkin, individuals with schizophrenia appear to be insensitive to physical pain. In his research he talks about the different statisticsRead MoreA Long Term Mental Disorder1344 Words à |à 6 PagesDefinition of schizophrenia ââ¬Å"A long-term mental disorder of a type involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception, inappropriate actions and feelings, withdrawal from reality and personal relationships into fantasy and delusion, and a sense of mental fragmentationâ⬠(Oxford Dictionary, 2014). Types of schizophrenia There are several different types of schizophrenia including, Paranoid (the most common form), Catatonic, Disorganized, ResidualRead MoreSchizophreni A Psychological Condition That Causes Delusions Or Hallucinations?887 Words à |à 4 PagesSchizophrenia is a psychological condition that causes delusions or hallucinations making it extremely difficult for those who have the disorder to discern between reality and the imaginations (American Psychiatric Association, 2013). These fictitious experiences are often frightening situations where the victim cannot properly respond if the danger were reality because he/she believes everything is reality, even events that are produced by the imagination. ââ¬Å"Emil Kraepelin, who coined the termRead MoreThe Neurotransmitter Of A Motor Disorder1026 Words à |à 5 PagesIt is considered to be addictive. It helps to control movement and also emotional responses. This can result in Parkinson disease which happens to be a motor disorder. People with low dopamine activity are more than likely to become addicted. Schizophrenia is also associated with dopamine activity in certain parts of the brain. The third neurotransmitter is thoroughly spread throughout the brain which is called Endorphins. This neurotransmitter is a part of the behavioral and mental processes,Read MorePotential Therapeutic Treatment Options For Psychiatric Disorders1442 Words à |à 6 Pagescannabinnoids Cannabidiol (CBD) and Delta-9-Tetrahydrocannabinol (Ãâ9-THC) as potential therapeutic treatment options for psychiatric disorders. It contains an overview of studies and trials which used CBD and Ãâ9-THC to treat memory disorders, Schizophrenia, anxiety, and depression, as well as early information CBD s neuroprotective properties as possible treatment for Parkinson s disease, Huntingtonââ¬â¢s disease, Neonatal Ischaemia/newborn hypoxic-ichaemic brain damage, and Multiple Sclerosis. CannabinoidsRead MoreEssay on Schizophrenia Symptoms949 Words à |à 4 PagesSchizophrenia is a complex disorder of the brain, which is incurable but treatable to live a close to a normal life. There are different types of schizophrenia and they each have different symptoms and affect a persons life in different ways. Schizophrenia is a disease that ebbs and flows, which means that the people with the disease have acute periods called relapses. This is when a person with schizophrenia experiences a number of sensations that are an addition to their usual feelings, andRead MoreJohn Forbes Nash, Jr.1739 Words à |à 7 PagesPrize in Economic Sciences. In 1959, while he was teaching at Massachusetts Institute of Technology (MIT), he displayed some symptoms of Paranoid Schizophrenia. He suffered from hallucinations and delusions. Once he said that he has encrypted messages from outer space. People thought it was a joke, but they didn t know that he was suffering from Schizophrenia. After his illness, he resigned from MIT and went to Europe. When he came back, he mostly hanged around Princeton campus and wrote about himselfRead MoreA Comparison Between Schizophrenia And Bipolar Spectrum Disorder1518 Words à |à 7 PagesAbstract A comparison between schizophrenia and bipolar spectrum disorder focusing on history, etiology, treatment, and symptoms of each disease will introduce the concept of the Continuum Disease Model (CDM) as a basis for further debate and discussion on the controversial designation of schizoaffective disorder (bipolar type/depressive type). The concept of a possible connection between distinct disorders is strongly disputed between many experts due to presence of manic or hypomanic episodes asRead MoreThe Implications Of Smoking Marijuana1621 Words à |à 7 Pagesto the individual user. Immediate Effects Once it has been smoked, marijuana has an immediate effect on the brain that last from 1-3 hours. ââ¬Å"As THC enters the brain, it causes a user to feel euphoric ââ¬â or ââ¬Å"highâ⬠ââ¬â by acting in the brainââ¬â¢s reward system areas of the brain that respond to stimuli such as food and drink as well as most drugs of abuse,â⬠(Thomson). Marijuana stimulates the brain significantly. This high leads the users to experience pleasant sensations, colors and sounds, and time may
Tuesday, May 5, 2020
Random Access Memories by Daft Punk free essay sample
The French electronic duo Daft Punk are known for the albums ââ¬Å"Discovery,â⬠ââ¬Å"Human After All,â⬠and scoring the movie ââ¬Å"Tron: Legacy.â⬠Needless to say, much hype surrounded the release of à ââ¬Å"Random Access Memories.â⬠Given the collaborations with renowned artist Pharrell, Julian Casablancas, Paul Williams, and Todd Edwards, Im not sure what I was expecting. The album begins with ââ¬Å"Give Life Back to Music,â⬠which builds off a heavy rock tune, something not expected from an electro house band. As it builds, Im hoping it wont continue in this style; it is not the Daft Punk I grew to love. Suddenly it shifts from the feeling of a rock concert to a funky disco club of the late ?s. The beat is thick, and I cant help but move my body to it. Throughout, the four-minute song carries the same basic tune, however, slight additions such as a vocoder or an extra hi-hat keep the song alive and the listener interested. We will write a custom essay sample on Random Access Memories by Daft Punk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The third track, ââ¬Å"Giorgio by Moroder,â⬠immediately catches my attention because it starts with a musician talking about the beginning of his music career. Then the songs shifts into a futuristic fast beat carried by a synthesizer. The oscillating sound reminds me of the theme from ââ¬Å"Knight Riderâ⬠and makes me feel as if Im speeding through the night in a light-filled city. Even though this track has a heavy electronic feel, it makes a transition back to a funky ?s disco scene with the addition of a swingy piano and skilled drum beat. ââ¬Å"Lose Yourself to Danceâ⬠begins with a very appealing guitar riff. As the chorus starts with a juicy clap beat and Pharrell singing, ââ¬Å"Lose yourself to dance,â⬠I cant resist the urge to get up and move. This is another song that, for all six minutes, keeps me interested and hoping it wont end. ââ¬Å"Get Luckyâ⬠is definitely the song Daft Punk is most known for. It was chosen as a single and appeared on iconic shows such as ââ¬Å"Saturday Night Liveâ⬠and ââ¬Å"Conan OBrien.â⬠It reminds me the most of Daft Punks previous work. In conclusion, I give ââ¬Å"Random Access Memoriesâ⬠an 8.5/10. The imperfect score is due to one factor: repetition. After track eight, each song seems to just be the continuation of a previous one. Luckily the massive amount of funk and body-moving beats still give it a high score. In an age of explicit rap beats, this psychedelic album allows listeners to cut loose, relax, and move freely. If youre looking to be moved, both emotionally and physically, this is one for you.
Monday, April 13, 2020
Stone Age Artists Essay Example For Students
Stone Age Artists Essay Stone Age artists created a variety of figurative and abstract images. The naturalistic picture mostly depicted hunting scenes, or arrangements of animals usually bison, horses, reindeer, cattle, aurochs and mammoths, although a wide variety of other creatures were depicted, such as: lions, musk ox, ass, saga, chamois, wolf , fox, hare, otter, hyena, seals, fish, reptiles, birds and other creatures also appear. Abstract imagery was also common. Paleolithic murals frequently contain a variety tot dots, lines, signs and symbols (demimondes), together with a mixture of isomorphism, anthropomorphic and polymorph The most common themes in cave paintings are large wild animals and racings of human hands as well as abstract patterns called finger flutings, Drawing of humans were rare and usually schematic rather than the more naturalistic animal subjects, One explanation for this is that that realistically painting the human form was forbidden by a powerful taboo. We will write a custom essay on Stone Age Artists specifically for you for only $16.38 $13.9/page Order now What rock art means and why the ancients practiced it has been a bane of contention amongst scholars since the phenomena started to be studies. Some have argued that such images are records of hunts that served not only to inventory the amount Of animals killed as future references for animal migrating patterns. Henry Bureau interpreted the paintings as being hunting magic, meant to increase the number of animals. As there are some clay sculptures that seem to have been the targets Of spears, this may be true, but does not explain the pictures Of predators such as the lion or the bear. An alternative theory. Developed by David Lewis- Williams and broadly based on ethnographic studies of contemporary hunter. Gatherer societies, is that the paintings were made by Crop-Mignon shamans. The shaman would retreat into darkness of the caves, enter into a trance state ND then paint images of their visions, perhaps with some notion of drawing power out of the cave walls themselves. This goes some way toward explaining the remoteness of some of the paintings (which occur in deep or small caves) and the variety of subject matter (from prey animals to predators and human hand-prints), gut this theory, without proofs, is thrown back by the specialists tot prehistory and shamanism. R. Dale Guthrie has studies not only the most artistic and publicized paintings but also a variety lower quality art and figurines, and he identifies a wide range of skill and ages among the artist. He also points UT that the main theme in the paintings and other artifacts (powerful beast, risky hunting scenes and the representation of oven in the Venus figurines) are to be expected in the fantasies of adolescent males, who made a big part of human population at the time. However in analyzing hand-prints and stencils in French and Spanish caves, Dean Snow Of Pennsylvania State University has shown that proportion of them including those around the spotted horses in Peach Merle, were Of female hands. We dont know exactly. As With all prehistory, it is impossible to be certain because of the relative lack of material evidence and the many pitfalls associated With trying to understand the prehistoric mindset. Initially, most pale anthropologists thought that this type of ancient art was purely decorative. However, detailed archeological evidence shows that painted caves were only temporarily inhabited by upper Paleolithic man and their presence was purely associated with cave art activities. As a result, it is now thought cave painting was created by shamans for ceremonial reasons-perhaps in connection with social, supernatural or religious rituals. There is no clear pattern in the iconography used, so at present most theories s to the precise meaning or function and charcoal drawings. Of Stone Age cave paintings are mere guess work. Cave paintings are a form of Rock art, falling under the category of pictograph, or the application of pigment to a rock surface. .u440a1f1a56d525bfb5f11560cdbd5770 , .u440a1f1a56d525bfb5f11560cdbd5770 .postImageUrl , .u440a1f1a56d525bfb5f11560cdbd5770 .centered-text-area { min-height: 80px; position: relative; } .u440a1f1a56d525bfb5f11560cdbd5770 , .u440a1f1a56d525bfb5f11560cdbd5770:hover , .u440a1f1a56d525bfb5f11560cdbd5770:visited , .u440a1f1a56d525bfb5f11560cdbd5770:active { border:0!important; } .u440a1f1a56d525bfb5f11560cdbd5770 .clearfix:after { content: ""; display: table; clear: both; } .u440a1f1a56d525bfb5f11560cdbd5770 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u440a1f1a56d525bfb5f11560cdbd5770:active , .u440a1f1a56d525bfb5f11560cdbd5770:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u440a1f1a56d525bfb5f11560cdbd5770 .centered-text-area { width: 100%; position: relative ; } .u440a1f1a56d525bfb5f11560cdbd5770 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u440a1f1a56d525bfb5f11560cdbd5770 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u440a1f1a56d525bfb5f11560cdbd5770 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u440a1f1a56d525bfb5f11560cdbd5770:hover .ctaButton { background-color: #34495E!important; } .u440a1f1a56d525bfb5f11560cdbd5770 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u440a1f1a56d525bfb5f11560cdbd5770 .u440a1f1a56d525bfb5f11560cdbd5770-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u440a1f1a56d525bfb5f11560cdbd5770:after { content: ""; display: block; clear: both; } READ: Leonardo Da Vinci: Science and Paintings EssaySurvival of ancient Gave paintings is attributable to use of mineral pigments, The best preserved pictograph is found under sheltering overhangs and in caves. The simplest pictograph are wet clay finger paintings and charcoal drawings. To produce crayons or paints first the minerals had to be finely ground and combined with binding materials. Stone Age painters employed several different combinations of materials to make colored paints. Clay ochre provided three basic colors: numerous Varieties Of red, plus yellow and brown. Poor black color artist used either manganese dioxide or charcoal. After grinding the pigments to fine powder, artists mixed the powder With (typically high in calcium carbonate) animal fats, vegetable juices, blood and urine to help stick to the rock surface. They also used extenders like biotic and feldspar, or ground quartz and calcium phosphate (obtained from crushed. Heated animal bone). Using sea- shells as paint containers and working by candlelight, Stone Age artist employed a wide variety of painting methods. Initially, they painted with their fingers; before switching to lumpy pigment crayons, pads of moss, or brushes made from of animal hair or vegetable fiber. They even employed spray painting techniques using reed or specially hollowed bones. Each era introduced new cave painting methods, and caves decorated over many generations exhibit numerous styles at Lascar for instance archaeologists have identified over a dozen different painting styles.
Wednesday, March 11, 2020
Computed Tomography Essays
Computed Tomography Essays Computed Tomography Essay Computed Tomography Essay 1. Introduction One of the most used techniques in the imagiology field is called Computed Tomography ( CT ) , a method to get pieces of the organic structure based on the fading of X raies. This monograph will seek to roll up the most of import information about CT, viz. its history, physical rules, cardinal instrumentality, informations acquisition and processing techniques, every bit good as its applications. First, a brief circuit through the history of the technique will be taken, while some of the most of import accomplishments will be referred. The get downing point will be the find of the X raies, so go throughing through the creative activity of the first CT scanner and the development of informations analysis and processing algorithms. Then, a concise alteration of the development of the scanners will be done, defining the different coevalss of scanners and the cardinal characteristics of each one. In order to understand how an object can be scanned by this technique, a reappraisal of the physical constructs that constitute the footing of CT will be done. More exactly, we will discourse the fading of radiation while go throughing through objects. A short description of how X-rays interact with affair and the construct of additive fading coefficient will be discussed. The instrumentality needed for CT will shortly be referred, in peculiar the most of import constituents of a CT scanner will be briefly explained. As informations acquired by the scanners are non displayed in the manner they are obtained, we will subsequently explicate the most used methods to treat and analyse the great sum of information acquired by the CT sensors. The procedure of making a graduated table to stand for informations the CT Numberss will later be overviewed, in order to understand how images are created and shown to the physicians. A description of how CT allows to separate different anatomical constructions and how it permits to see merely the constructions we want will besides be done. After that, an numbering of some of the many clinical applications of CT will be done, cognizing at the start that it will be impossible to name all the applications, ground why merely a few will be referred. Besides, it is non the chief end of this monograph, although it is indispensable to understand the important importance of CT in the medicine field. Finally, we will seek to speculate about the hereafter of CT, specifically what it can be improved and what are the existent challenges for this technique and how it can be overcame. This monograph is portion of the Hospital and Medical Instrumentation class and pretends to be an overall position of CT, ground why there is non thorough item in each subdivision ( for more item in the approached subjects, please read the mentions ) . three-dimensional Reconstruction techniques will non be discussed because it is the subject of another group. Acute instrumentality will non be exploited because it non exploited in the class every bit good. 2. Historical Background The history of CT started with the find of X raies in 1895 by Wilhelm Conrad Roentgen, which gave him the Physics Nobel Prize in 1901. During 1917, the Austrian mathematician Johann Radon developed a survey in which he demonstrated that doing several projections in different waies of a stuff and animating its associated form, it was possible to obtain a piece where 1 could qualify different densenesss of the stuff. The thought of utilizing these mathematical methods to make images of pieces of the human organic structure in radiographic movies was proposed by the Italian radiotherapist Alessandro Vallebona in 1930. Between 1956 and 1963, the physicist Allan Cormack developed a method to cipher the distribution of captive radiation in the human organic structure based on transmittal measurings, which allowed to observe smaller fluctuations in soaking up. [ 2 ] , [ 3 ] , [ 4 ] In the twelvemonth of 1972, Sir Godfrey Hounsfield ( who won the Nobel Prize in Medicine or Physiology in 1979, shared with Cormack ) invented the first CT scanner in United Kingdom when he was working at EMI Company, which, at the clip, was really best known for its connexion to the music universe. The original paradigm, called EMI Scanner , recorded 160 points for each projection in 180 different angles ( with stairss of 1 A ; deg ; ) and each piece took 5 proceedingss to be acquired. A 180160 matrix was so constructed with these informations, which took 2 and half hours to be analyzed until the concluding 2D-images could be visualized. The first types of scanners required the patient s caput to be immerged in a water-filled container in order to cut down the difference of X raies fading between the beams that crossed the skull and the 1s that merely crossed the environment, because the sensor had a little scope of strengths that it could mensurate. [ 5 ] , [ 6 ] During the subsequent old ages, CT scanners increased its complexness, and based on that development, we can separate five coevalss of machines that will be discussed in the following subdivision ( Section 3 ) . Subsequently, in 1989, it was developed a new technique in which information acquisition was done continuously the coiling CT scanning utilizing the motion of the platform where the patient was lying. [ 4 ] Presents, CT machines have evidently superior public presentations than the paradigms of the 70 s. In fact, several rows of sensors have been added which now allows enrollment of multiple pieces at the same clip the multislices scanners. These betterments allowed to stand for informations in 10241024 matrixes, which have a 1 megapixel pel declaration. [ 7 ] , [ 8 ] 3. Development of CT Scanners Over the clip, the basicss of informations acquisition and the cardinal features of the machines changed in many ways. This fact, let us to divide the development of the CT scanners in five coevalss. 3.1 First Generation Parallel Beam The first technique implemented in CT commercial machines consisted of the emanation of a parallel X-ray beam that passed through the patient until it reached a sensor located on the opposite side. Both X-ray and sensor were topographic point in the border of a ring with the patient as the centre. The X-ray beginning, every bit good as the sensor, suffered a additive interlingual rendition gesture to get informations from all mater s waies. Then, the X-ray tubing and the sensor, was rotated about 1 A ; deg ; , holding the patient as isocenter, and a new beam was emitted and the motion of interlingual rendition restarted. This procedure was repeated until it reached 180 A ; deg ; and, for each rhythm of emitted beams, 160 projections of the stuff on analysis were recorded. The extremely collimated beam provided first-class rejection of scattered radiation in the patient. At this point, the most used image Reconstruction technique was the backprojection. Subsequently in this work ( S ection 6 ) we will explicate the techniques used in Reconstruction. The clip needed for informations acquisition was highly long ( 5 proceedingss per piece ) , due to technological restrictions. [ 8 ] 3.2 Second Generation Fan beam In the 2nd coevals, the collimated beam was replaced by a fan X-ray beam and the simple sensor was replaced by a additive array of sensors. This progress resulted in a shorter scan clip, although this technique still continued to utilize a conjugate source-detector interlingual rendition gesture. At the same clip, the algorithms used to retrace the piece images became more complicated. Because of the huge sum of clip needed to get informations, both the first and 2nd coevalss of scanners were limited to caput and appendages scans, because those were the parts of the organic structure that could stay immobilized during the long scan clip. [ 9 ] , [ 2 ] , [ 8 ] 3.3 Third coevals Revolving sensors The 3rd coevals of scanners emerged in 1976. In this coevals, the fan beam was big plenty to wholly incorporate the patient, which made the interlingual rendition motion redundant and the scanner commenced to put to death merely the rotational motion. Such as the fan beam, besides the sensors became large plenty to enter all informations of each piece at a clip. The sensor consisted of a line with 100s of independent sensors that, like as in the 2nd coevals, rotated attached to the X-ray beginning, which required up to 5 seconds to get each piece. The power supply was now made by a faux pas ring system placed on the gauntry, which allowed to continually revolve it without the demand to change by reversal the revolving gesture to untwist the power overseas telegrams used earlier, as it was needed after each rotary motion in first and 2nd coevalss. [ 2 ] , [ 8 ] 3.4 Fourth coevals Fixed sensors This coevals was implemented in the late 70 s and its invention was a stationary ring of sensors that surrounded the patient. In this instance, merely the X-ray beam had motion. The ring consisted of a 600 to 4800 independent sensors that consecutive recorded the projections, so detector and beginning were no longer associated. However, sensors were calibrated twice during each rotary motion of the X-ray beginning, supplying a self-calibrating system. Third coevals systems were calibrated merely one time every few hours. In the 4th coevals systems, two sensors geometries were used. The first one consists of a revolving fan beam inside the fixed ring of sensors and the 2nd 1 has the fan beam outside the ring. These technological progresss provided a decrease of the scan times to 5s per image and piece spacing below 1 millimeter. Both 3rd and 4th coevalss are available in market and both have success in medical activities. [ 8 ] , [ 2 ] 3.5 Fifth Generation Scaning negatron beam The invention of the 5th coevals of CT scanners ( early 80 s ) was a new system of X-ray beginning. While the ring of sensors remains stationary, it was added a new semicircular strip of wolfram and one negatron gun which is placed in the patient alliance. By directing this negatron beam to the anode of the tungsten strip, the release of X-ray radiation is induced. This method consequences in a no traveling parts system, i.e. no mechanical gesture is needed to enter information because the sensors wholly surround the patients and the electronic beam is directed electronically. The four mark rings and the two sensor Bankss allow eight pieces to be acquired at the same clip, which cut down the scan clip and, accordingly, the gesture artifacts. This fact led to the decrease of scan clip to between 33 and 100 MS, which is sufficient to capture images of the bosom during its cardiac rhythm, ground why it is the most used in diagnostic of cardiac disease. For that ground, this is besides c alled Ultrafast CT ( UFCT ) or Cardiovascular CT ( CVCT ) Because of the uninterrupted scan, particular accommodations in the algorithm are needed to cut down image artefacts. [ 2 ] , [ 8 ] , [ 9 ] 3.6 Coiling Scanners The thought of making a coiling CT came with the demand for scans of three-dimensional images. This system to get three-dimensional CT images was born in the early 90 s and consists of a continue interlingual rendition motion of the tabular array which supports the patient. This technique is based on the 3rd coevals of machines and allows scan times of the venters to be reduced from 10 proceedingss to 1 minute, which reduces the gesture artifacts. Besides, a three-dimensional theoretical account of the organ under survey can be reconstructed. The most complex invention of this technique consists of the information processing algorithms, because they must see the coiling way of X-ray beam around the patient. Technically, this was possible merely due to the faux pas ring system implemented on the 3rd coevals of scanner. [ 9 ] , [ 8 ] , [ 10 ] 3.7 Cone beam After the development of new techniques, sensors, methods and algorithms, nowadays the inquiry is: How many pieces can we get at same clip? . The reply to this inquiry lies in the arrangement of several rows of sensors and the transmutation of a fan beam X ray to a three-dimensional cone beam. Nowadays, makers have already placed 64 rows of sensors ( multislice systems ) and the image quality reached high degrees. Furthermore, the wholly scan of a construction takes now about 15 seconds or even less. [ 2 ] 4. Physical Principles The basic rule of CT is mensurating the spacial denseness distribution of a human organ or a portion of the organic structure. It is similar to conventional X-ray, in which an X-ray beginning of unvarying strength is directed to the patient and the image is generated by the projection of the X raies against a movie. The X raies are emitted with a certain strength I0 and they emerge on the other side of the patient with a lower strength I. The strength decreases while traversing the patient, because radiation interacts with affair. More exactly, X raies used in CT are of the order of 120kV and, with that energy ( 120 keV ) , they interact with tissues chiefly by photoelectric ( largely at lower energies ) and Compton effects ( at higher energies ) , although they can besides interact by coherent spread, besides called Rayleigh spread ( 5 % to 10 % of the entire interactions ) . Photoelectric consequence consists of the emanation of an negatron ( photoelectron ) from the irradiated affair caused by the soaking up of the X ray s energy by an interior negatron of the medium. In Compton consequence, a X-ray photon interacts with an outer negatron of affair and deviates its flight, reassigning portion of its energy to the negatron, which is so ejected. In consistent spread, the energy of the X ray is absorbed by the tissue doing the negatrons to derive harmonic gesture and is so reradiated in a random way as a secondary X ray. [ 10 ] , [ 11 ] , [ 12 ] , [ 13 ] , [ 14 ] CT X raies are non monoenergetic, but for now, to simplify the apprehension of this construct, we will see them monoenergetic. When an X ray ( every bit good as other radiation ) passes through a stuff, portion of its strength is absorbed in the medium and, as a effect, the concluding strength is lower than the initial 1. More exactly, the Beer s Law states that strength transmitted through the medium depends on the additive fading coefficient of the stuff à µ if we consider that we are in presence of a homogenous medium and the thickness of the stuff ten harmonizing to the undermentioned look: The job with conventional radiogram is that it merely provides an incorporate value for à µ along the way of the X-ray, which means that we have a two-dimensional projection of a three-dimensional anatomy. As it can be easy understood, all the constructions and variety meats at the same degree will look overlapped in the image. As a effect, some inside informations can non be perceived and some variety meats may non be wholly seen. For illustration, it is really difficult to see the kidneys in a conventional skiagraphy because the bowels appear in forepart of them. [ 15 ] , [ 16 ] , [ 11 ] Furthermore, as there are many values of ( typically one for each point of the scanned portion of the organic structure ) , it is non possible to cipher their values with one scorch step. However, if steps of the same plane by many different waies are made, all the coefficients may be calculated, and that is what CT does. As Figure 4 shows, a narrow X-ray beam that is produced by the beginning in the way of a sensor, which means that merely a narrow piece of the organic structure is imaged and the value of strength recorded by the sensor depends on all the stuff crossed by the X ray in its manner. That is the ground why it is called imaging it derives from the Greek tomos which means to cut or subdivision. Many informations of X-ray transmittal through a plane of an object ( an organ or a party of the organic structure ) from several waies are recorded and are so used to retrace the object by signal processing techniques. These techniques will be discussed subsequently in this monog raph ( Section 6 ) . The tightly collimated X-ray beam ensures that no important spread is present in order to guarantee a low signal/noise ratio ratio ( SNR ) , a necessary premiss to obtain a faithful image of the scanned object. For that ground, unlike conventional imaging, in CT, patient s constructions located outside the country that is being imaged do non interfere. [ 17 ] , [ 9 ] , [ 12 ] 5. Instrumentality The X-ray system is composed by an X-ray beginning, collimators, sensors and a data-acquisition system ( DAS ) . X-ray beginning is doubtless the most of import portion, because it is what determines the quality of the image. [ 10 ] , [ 8 ] 5.1 The X-ray beginning The footing of the X-ray beginning ( called X-ray tubing ) is to speed up a beam of negatrons between two electrodes against a metal mark and is shown in Figure 5. The cathode is a coiled wolfram fibril, which is crossed by a current which causes the fibril to heat up. At high temperatures ( 2220 A ; deg ; C ) , the wolfram releases negatrons, a procedure called thermionic emanation. A 15 to 150 kilovolts possible difference is applied between the cathode and the anode, which forces the released negatrons to speed up towards the anode. [ 10 ] When the negatrons hit the anode, they produce X raies by two ways. On the one manus, when an negatron base on ballss near the wolfram karyon, it is deflected by an attractive electric force ( because the karyon is positively charged and the negatron has a negative charge ) and loses portion of their energy as X raies. As there are an tremendous figure of possible interactions and each one leads to a partial loss of kinetic energy, the produced X raies have a great scope of energies, as Figure 5 shows. This procedure is called bremsstrahlung ( i.e. braking radiation ) . On the other manus, if an negatron from the cathode hits and penetrates an atom of the anode, it can clash with an interior negatron of it, doing the negatron to be ejected and the atom to hold a hole , which is filled by an outer negatron. The difference of adhering energy of these two negatrons is released as an X ray. This procedure is called characteristic radiation, because its energy depends on the adhering en ergy of the negatrons, which is characteristic of a given stuff. [ 10 ] , [ 9 ] , [ 15 ] The tubing current represents the figure of negatrons that pass from the cathode to the anode per unit of clip. Typical values for CT are from 200 up to 1000 ma. The possible difference between the electrodes is by and large of 120 kilovolts, which produces an energy spectrum runing from 30 to 120 keV. The tubing end product is the merchandise between the tubing current and the electromotive force between the electrodes and it is desired to hold high values because that permits a shorter scan clip, which reduces the artefacts due to motion ( such as for bosom scans ) . [ 10 ] , [ 8 ] Production of X raies in these tubings is an inefficient procedure and most of the power supplied to the tubing is converted in warming of the anode. So, a heat money changer is needed to chill the tubing. This heat money changer is placed on the revolving gauntry. Spiral CT in peculiar requires high chilling rates of the X-ray tubing and high heat storage capacity. [ 8 ] 5.2 Collimators The negatron beam released from the beginning is a spread beam, usually larger than the coveted field-of-view ( FOV ) of the image. Normally, the fan beam breadth is set for 1 to 10 millimeters ( although recent CT scanner allow submilimetric preciseness ) , with determines the breadth of the imaged piece. The collimator is placed between the beginning and the patient and is composed by lead sheets to curtail the beam merely to the needed waies. An X-ray beam larger than the FOV leads to a larger figure of X raies emitted than the 1s needed to the scan and that has two jobs: the radiation dose given to the patient is increased unnecessarily ; and the figure of Compton-scattered radiation additions. [ 10 ] , [ 8 ] 5.3 Antiscatter grids An ideal CT system merely with primary radiation ( x-rays emitted from the beginning ) making the sensor does non be and Compton spread is ever present. As this spread is indiscriminately distributed and has no utile information about the distribution of denseness of the scanned object, it merely contributes to the decrease of image contrast and should be minimized to the upper limit. This, because unlike photoelectric consequence, Compton consequence has a low contrast between tissues. As referred above, collimators are utile to restrict the X-ray beam to the FOV. However, even with a collimator, 50 % to 90 % of the radiation that reaches the sensor is secondary radiation. To cut down the Compton spread, antiscatter grids can be placed between the sensor and the patient. [ 10 ] An antiscatter grid consists of strips of sheets oriented parallel to the primary radiation way combined with a support of aluminium, which drastically reduces the spread radiation that has non the way of the primary one, as illustrated in Figure 6. In order to non take down the image quality because of the grid shadiness, the strips should be narrow. There is, nevertheless, a trade-off between the decrease of spread radiation ( that better the image contrast ) and the dosage that must be given to the patient to hold the same figure of detected X raies. [ 10 ] 5.4 Detectors At the beginning, single-slice CT scanners with merely one beginning and one sensor were used. However, these took much clip to get an image, ground why the development brought us single-source, multiple-detector machinery and multislice systems. The 3rd and 4th coevalss added a broad X-ray fan beam and a larger figure of sensors to the gauntry ( typically from 512 to 768 ) , which permitted to get more information in a smaller clip. The sensors used in CT must be extremely efficient to minimise the dosage given to the patient, have a big dynamic scope and be really stable over the clip and over temperature fluctuations inside the gauntry. Three factors contribute to overall efficiency: geometric efficiency ( fraction of the entire country of sensor that is sensitive to radiation ) , quantum efficiency ( the fraction of incident X raies that is absorbed to lend to signal ) and transition efficiency ( the ability to change over the captive X raies into electrical signal ) . These sensors can be of two types ( shown in Figure 7 ) : solid-state sensors or gas ionisation sensors. Solid-state sensors consist of an array of scintillating crystals and photodiodes, while gas ionisation sensors consist of an array of compressed gas Chamberss to which is applied a high electromotive force to garner ions produced by radiation in inside the chamber. The gas is kept under a high force per unit area, to maximise interactions between X raies and gas molecules, which produce electro-ion braces. [ 10 ] , [ 8 ] 5.5 Data-Acquisition System The familial fraction of the incident X-ray strength ( I/I0 in equation 1 ) can be every bit little as 10-4, ground why DAS must be really accurate over a great scope. The function of DAS is to get these informations and so encode it into digital values and convey these to computing machines for Reconstruction to get down. DAS make usage of many electronic constituents, such as preciseness preamplifiers, current-to-voltage convertors, parallel planimeters, multiplexers and analog-to-digital convertors. The logarithmic measure needed in equation 3 to acquire the values of à µi can be performed with an parallel logarithmic amplifier. Data transportation is a important measure to guarantee velocity to the whole procedure and used to be done by direct connexion between DAS and the computing machine. However, with the visual aspect of revolving scanners in 3rd and 4th coevalss, these transportation rate, which is every bit high as 10 Mbytes/s is now accomplished by optical senders placed on the revolving gauntry that send information to repair optical receiving systems. [ 8 ] 5.6 Computer system The information acquisition of the projections, the Reconstruction of the signal, the show of the reconstructed informations and the use of tomographic images is possible by computing machine systems used to command the hardware. Current systems consist of 12 processors which achieve 200 MFLOPS ( million floating-point operations per second ) and can retrace an image of 10241024 pels in less than 5 seconds. [ 8 ] 6. Signal Processing and Analyzing Techniques As informations are acquired in several waies ( e.g. with increases of 1 A ; deg ; or even less ) and each way is split in several distinguishable points ( e.g. 160 or more ) , at least 28 800 points are stored, which means that there must be efficient mathematical and computational techniques to analyse all this information. A square matrix stand foring a two-dimensional map of the fluctuation of X-ray soaking up with the place is so reconstructed. There are four major techniques to analyse these informations, which we will discourse later. [ 12 ] 6.1 Coincident additive equations As it was referred above ( Section 4 ) , there is a step of for each pel, which means that modern CT scanners deal with 1 048 576 points for each piece ( nowadays the matrixes used are 10241024 ) . As a consequence, to bring forth the image of one individual piece, a system of at least 1 048 576 equations must be solved ( one equation for each unknown variable ) , which means that this technique is wholly unserviceable. In fact, imagine that in 1967, Hounsfield built the first CT scanner, which took 9 yearss to get the information of a individual piece and 21 hours to calculate the equations ( and by the clip, the matrix had merely 28 000 entries ) . Besides, nowadays CT scanners get about 50 % more steps than it would be needed in order to cut down noise and artefacts, which would necessitate even more computational resources. [ 16 ] , [ 11 ] , [ 8 ] 6.2 Iterative These techniques try to cipher the concluding image by little accommodations based on the acquired steps. Three major fluctuations of this method can be found: Algebraic Reconstruction Technique ( ART ) , Coincident Iterative Reconstruction Technique ( SIRT ) and Iterative Least-Squares Technique ( ILST ) . These fluctuations differ merely in the manner corrections are made: ray-by-ray, pixel-by-pixel or the full information at the same time, severally. In ART as an illustration, informations of one angular place are divided into every bit separated elements along each beam. Then, these informations are compared with correspondent informations from another angular place and the differences between X-ray fading are added every bit to the fitting elements. Basically, for each step, the system tries to establish out how each pel value can be modified to hold with the peculiar step that is being analyzed. In order to set steps with pel values, if the amount of the entries along one way is lower than the experimental step for that way, all the pels are increased. Otherwise, if the amount of the entries is higher than the mensural fading, pels are decreased in value. By reiterating this iterative rhythm, we will increasingly diminish the mistake in pels, until we get an accurate image. ART was used in the first commercial scanner in 1972, but it is no longer used because iterative methods are normally slow. Besides, this method implies th at all informations must be acquired before the Reconstruction begins. [ 9 ] , [ 16 ] 6.3 Filtered backprojection Backprojection is a formal mathematical technique that reconstructs the image based merely on the projection of the object onto image planes in different waies. Each way is given the same weight and the overall additive fading coefficient is generated by the amount of fading in each X-ray way that intersects the object from different angular places. In a simpler mode, backprojection can be constructed by smearing each object s position back trough the image plane in the way it was registered. When this processed is finished for all the elements of the anatomic subdivision, one obtains a incorporate image of the additive fading coefficients, which is itself a rough Reconstruction of the scanned object. An illustration of this technique is represented in Figure 8. By its analysis, it is besides clear that the concluding image is blurred, which means that this technique needs a small betterment, which is given by filtered backprojection. [ 12 ] , [ 9 ] , [ 16 ] Filtered backprojection is hence used to rectify the blurring end point from simple backprojection. It consists of using a filter meat to each of the 1-Dimensional projections of the object. That is done by convoluting a deblurring map with the X-ray transmittal informations before they are projected. The filter removes from data the frequences of the X-ray responsible for most of the blurring. As we can see in Figure 8, the filter has two important effects. On the one manus, it degrees the top of the pulsation, doing the signal uniform within it. On the other manus, it negatively spikes the sides of the pulsation, so these negative vicinities will neutralize the blurring consequence. As a consequence, the image produced by this technique is consistent with the scanned object, if an infinite figure of positions and an infinite figure of points per position are acquired. [ 16 ] , [ 9 ] Compared with the two old methods this procedure has besides the advantage that Reconstruction can get down at the same clip that informations are being acquired and that is one of the grounds why it is one of the most popular methods presents. [ 9 ] 6.4 Fourier Reconstruction The last signal processing technique that will be discussed in this monograph is the Fourier Reconstruction which consists of analysing informations in the frequence sphere alternatively of the spacial sphere. For this, one takes each angular orientation of the X-ray fading form and decomposes it on its frequence constituents. In the frequence sphere, the scanned image is seen as a two-dimensional grid, over which we place a dark line for the spectrum of each position, as Figure 9 shows. To retrace the image, one has to take the 1-Dimensional Fast Fourier Transform ( FFT ) . Then, harmonizing to the Fourier Slice Theorem, each position s spectrum is indistinguishable to the values of one line ( piece ) through the image spectrum, guaranting that, in the grid, each position has the same angle that was originally acquired. Finally, the reverse FFT of the image spectrum is used to accomplish a Reconstruction of the scanned object. 7. Datas Display As it was said earlier ( Section 6 ) , additive fading coefficients give us a rough image of the object. In fact, they can be expressed in dB/cm, but as they are dependent on the incident radiation energy, CT scanning does non utilize the fading coefficients to stand for the image, but alternatively it uses integer Numberss called CT Numberss. These are on occasion, but on the side, called Hounsfield units and have the undermentioned relation with the additive fading coefficients: where à µ is the additive fading coefficient of each pel and à µw is the additive fading coefficient of H2O. This CT figure depends clearly on the medium. For human applications, we may see that CT figure varies from -1000 for air and 1000 for bone, with CT figure of 0 for H2O, as it is easy seen from equation 5. [ 9 ] , [ 13 ] , [ 4 ] , [ 12 ] The CT Numberss of the scanned object are so presented on the proctor as a gray graduated table. As shown in Figure 10, CT Numberss have a big scope and as human oculus can non separate so many types of greies, it is normally used a window to demo a smaller scope of CT Numberss, depending on what it is desired to see. The Window Width ( WW ) identifies the scope of CT Numberss and accordingly alters the contrast ( as Figures 11 and 12 show ) , whereas Window Level ( W
Monday, February 24, 2020
Finacial Analysis Research Paper Example | Topics and Well Written Essays - 1500 words
Finacial Analysis - Research Paper Example Proctor and gamble operates in more than 100 countries and serves around 4 billion people tall over the world through their products of around 300 brands. It operates in segments of three business units, which are - beauty, health and wellbeing, and household segment. It also has global operations group that is divided into- global business service and market development organization. These help P & G to be able to remain ahead of competitors in terms of market share and also innovative products and services to the consumers. Proctor and G amble is the largest consumer goods company in the world based on the 2011 revenues. Closely behind it are Nestle and unilever respectively. Since demand for its products continue to increase, proctor and gamble has moved into several countries in terms of manufacturing and sales. P & G now has offices and factories in Europe, Asia, Middle East and even Africa. Products manufactured by proctor and gamble cover the overall market of consumer goods. Their three business units (beauty, wellbeing and household) have products like cosmetics, skin care, hair care, fabric care, baby and family care products. With the acquisition of Gillette, P & G introduced Duracell batteries, razors and electric razors to its already rich and diversified variety of products. Proctor and Gambleââ¬â¢s brands are (but not limited to) Pampers, Ariel, Always, and Crest. Other than manufacturing consumer goods, which is its core business, proctor and gamble also has in recent years sponsored television series like the young and the restless. It also became the first company to produce and to sponsor a prime TV show when it produced our private world, a soap opera. It is also a sponsor of the Olympics 2012 games and other sports events. VULNERABILITY Proctor and Gamble operates in more than 100 countries worldwide. Each of the countries that it operates in has its own economy which also affects the operations of P & G. in the current world, companies face extensive challenges and threats in the course of their operations and achievement of their organizational goals. P & G being a multinational company operating in many countries, it faces a lot of competition from other multinational companies like Johnson and Johnson, Sara Lee corporation, Unilever Plc and national companies that also operate and produce consumer goods in the country where proctor and gamble also operates in. Proctor and gamble leads the pack based on revenues and variety of consumer product considerably more after acquisition of Gillette. It is able to beat global competition through product innovation (improving efficiency, effectiveness and usability of its products). It also spends more in research and development of its products than their competitors do; this ensures that their products meet the needs, wants and expectations of their potential consumers. In terms of competition and business practices, proctor and gamble together with unilever plc were ac cused of running a price fixing cartel, and in April 2011, the European commission subsequently fined them. Proctor and Gamble is able to lead Consumer Goods Company by having strong brand names (Gillette, dolce and gabbana and bounty), increased dwelling on research and development of its products and it has strong distribution infrastructure as compared to its competitors. Most of proctor and gamblesââ¬â¢ products are needed in the day-to-day life of consumers. We all need to use soaps, toothpaste and skin
Friday, February 7, 2020
Defamation of Character Essay Example | Topics and Well Written Essays - 500 words
Defamation of Character - Essay Example To cite an example of a ââ¬Å"libelâ⬠or defamation case, let us look at the $100 million defamation lawsuit filed by a well-known Hollywood actor Tom Cruise against a pornography actor Chad Slater who uses stage name Kyle Bradford. (NDTV.com 2003).à Slater allegedly claimed he had a gay affair with Cruise that broke up Cruise's marriage (Digital Journal 2001).à According to the lawsuit filed in Los Angeles Superior Court, Slater told the French magazine Actustar that ââ¬Å"he had a continuing homosexual relationship during Cruiseââ¬â¢s marriage and that the relationship was discovered by Nicole Kidman, who ended the relationshipâ⬠.à With this allegations, a per se defamation, it caused damage to the plaintiff or Cruise.à The defender, in the person of Slater, issued false statements in the effect that Cruise committed immoral turpitude. The lawsuit claimed that ``Cruise is not and never has been a homosexual'' and ``does not even know Slaterâ⬠.à Sl ater defaulted the $100 million by claiming that he never met Cruise and said that "I hope by defaulting, Cruise will finally get what he is after and I can finally start to put my life back in order,'' (NDTV.com 2003).à The default motion did not indicated that Slater admitted to wrongdoing, but was an acknowledgment that he did not have the money to fight the lawsuit and would not contest it, causing Tom Cruise to win a $10 million defamation judgment, and clearing his name in the public eye.
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